Readiness and Acceptability of Cashless Transactions of Food and Hospitality Industries in Dapitan And Dipolog City

Authors

  • Kyra Lee Hamoy Sabanal, MBA Instructor, Jose Rizal Memorial State University, Dipolog Campus, Dipolog City, Philippines Author
  • Leo C. Naparota, PhD Dean, College of Arts and Sciences and School of Criminal Justice Education, Dipolog City, Philippines Author

DOI:

https://doi.org/10.65150/EP-jmrr/V2E6/2026-01

Keywords:

readiness, acceptability, cashless transactions, hospitality industry

Abstract

This study aimed to assess the readiness and acceptability of cashless transactions of food and hospitality industries in Dapitan and Dipolog Cities during the calendar year 2024. It employed quantitative methods, which included descriptive survey and descriptive-correlational research methods. There were one hundred employees involved as the respondents. Weighted mean, standard deviation and Spearman Rank-Order Correlation Coefficient (Spearman rho) were the statistical tools utilized with JAMOVI as the statistical software. The level of readiness for cashless transactions was very ready, while the level of acceptability for cashless transactions was also highly acceptable. The levels of readiness and acceptability for cashless transactions were moderately and positively correlated. 
Based on the findings, the author recommends that the government agencies (DOT, DTI, BIR, LGUs) would use the findings of the study as a reference in the enhancement of policies on cashless transactions. The owners/managers of the hospitality establishments would gain valuable insights from this study for the benefit of using cashless transactions. Clients/customers would benefit from the findings of this study for easy, faster, and safer cashless transactions.

 

References

1) Aji, H. M., Berakon, I., & Husin, M. M. (2020). Covid-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia. Cogent Business & Management, 7(1),1804181. https://doi.org/10.1080/23311975.2020.1804181

2) Al-Qudah, A. A., Al-Okaily, M., & Alqudah, H. (2022). The relationship between social entrepreneurship and sustainable

development from economic growth perspective: 15 ‘RCEP’countries. Journal of Sustainable Finance & Investment, 12(1), 44-61.

3) Al-Saedi, K., Al-Emran, M., Ramayah, T., & Abusham, E. (2020). Developing a general extended UTAUT model for M-payment adoption. Technology in Society, 62, 101293. https://doi.org/10.1016/j.techsoc.2020.101293

4) Alwi, Z., Parmitasari, R. D. A., & Syariati, A. (2021). An assessment on Islamic banking ethics through some salient points in the prophetic tradition. Heliyon, 7(5).

5) Balakrishnan, V., & Mohd Shuib, N. L. (2021). Drivers and inhibitors for digital payment adoption using the Cashless Society

Readiness-Adoption model in Malaysia. ResearchGate.

https://www.researchgate.net/publication/350240108_Drivers_and_inhibitors_for_digitalpayment_adoption_using_the_Cashless_Society_Readiness- Adoption_model_in_Malaysia

6) Bhat, A. (2019). Correlational research: Definition with examples.

7) Bilińska-Reformat, K., & Kieżel, M. (2016). Retail banks and retail chains cooperation for the promotion of cashless payments in Poland. In Proceedings of the International Marketing Trends Conference.

8) Bruno, P., Denecker, O., & Niederkorn, M. (2019). Global payments report 2019: Amid sustained growth, accelerating challenges demand bold actions. McKinsey & Company.

9) Chawla, D., Joshi, H., & Dutt, A. (2020). Impact of perceived ease of use on consumer attitudes and behavior: A review. Journal of Consumer Behaviour, 19(3), 243–258.

10) Choi, J., & Yoo, D. (2021). The impacts of self-construal and perceived risk on technology readiness.

11) Creswell, J. W., & Guetterman, T. C. (2019). Educational research: Planning, conducting, and evaluating quantitative and qualitative research.

12) Davis, F. D. (1993). User acceptance of information technology: System characteristics, user perceptions and behavioral impacts. International Journal of Man-Machine Studies, 38(3), 475–487.

13) Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019). Re-examining the unified theory of acceptance and use of technology (UTAUT): Toward a revised theoretical model. Information Systems Frontiers, 21(3), 719–734.

14) European Commission. (2019). Regulatory framework and technical standards for strong customer authentication and secure communication under PSD2 (Commission Delegated Regulation (EU) 2018/389).

15) Gundaniya, H. V., Darji, V. B., Suthar, B. R., & Vekariya, P. R. (2024). Trend analysis of area production and productivity of banana in anand district of Gujarat, India. International Journal of Plant & Soil Science, 36(12), 680-687.

16) Hamid, S., Rashid, M. H. A., Ramayah, T., & Lo, M. C. (2016). The role of perceived usefulness, perceived ease of use, security and privacy, and customer attitude to engender customer adaptation in the context of electronic banking. Procedia Economics and Finance, 35, 582– 590.

17) Hao, F., & Chon, K. (2021). Are you ready for a contactless future? A multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0. Journal of Travel & Tourism Marketing, 38(9), 900-916.

18) Hassan, H., Nassar, M., & Abdien, M. K. (2024). The influence of optimism and innovativeness on customers’ perceptions of technological readiness in five-star hotels. Pharos International Journal of Tourism and Hospitality, 3(1),70–80.https://doi.org/10.21608/pijth.2024.265141.1010

19) Khechine, H., Raymond, L., & Augier, M. (2020). Examining the impact of facilitating conditions on technology adoption: A

systematic literature review. Information & Management, 57(3), 103208.

20) Kitamura, Y. (2022). A cashless society: Facts and issues. In Quest for good money (pp. 125–146). Springer. https://doi.org/10.1007/978-981-19-5591-4_7

21) Kumar, A., & Ayedee, N. (2021). Technology adoption in the hospitality industry: A review of trends and future directions. Journal of Contemporary Issues in Business and Government, 27(2), 491–499.

22) Mananzan, L. (2025). Tap, pay, and grow: QR code payments reshape spending in the Philippines. Fintech News Philippines.

23) Merhi, M. I., Hone, K., & Tarhini, A. (2019). A cross-cultural examination of the impact of social, organizational, and individual

factors on mobile banking use. Journal of Enterprise Information Management, 32(2), 236–259.

24) Mering, R. (2019, January 17). Survey: More Malaysians prefer cashless payment with debit cards, online banking. Malay Mail.

https://www.malaymail.com/news/money/2019/01/17/survey-more-malaysians-prefer- cashless-payment-with-debit-cards-onlinebank/1713682

25) Mohammadi, H. (2015). Investigating users’ perspectives on e-learning: An integration of TAM and IS success model. Computers in Human Behavior, 45, 359–374.

26) Na, Lee, & Yang. (2021). Technological readiness in the hospitality and tourism literature: A meta- analysis review.

27) Oliveira, T., Thomas, M., Baptista, G., & Campos, F. (2016). Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology. Computers in Human Behavior, 61, 404–414.

28) Ozturk, A. B. (2016). Customer acceptance of cashless payment systems in the hospitality industry. International Journal of Contemporary Hospitality Management, 28(4), 801–817. https://doi.org/10.1108/IJCHM-02-2015-0073

29) Patil, P., Tamilmani, K., Rana, N. P., & Raghavan, V. (2020). Understanding consumer adoption of mobile payment in India:

Extending meta UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal. International Journal of Information Management, 54, 102144. https://doi.org/10.1016/j.ijinfomgt.2020.102144

30) Pham, L., Nguyen, P. T. H., & Huy, L. V. (2019). Technology readiness and customer satisfaction in luxury hotels: A case study of Vietnam. International Journal of Management and Decision Making, 18(2), 183–208. https://doi.org/10.1504/IJMDM.2019.098648

31) Rahman, M. M., Ismail, I., & Bahri, S. (2021). Analysing consumer adoption of cashless payment in Malaysia. ResearchGate.

https://www.researchgate.net/publication/348701622_Analysing_consumer_adoption_of _cashless_payment_in_Malaysia

32) Ramírez-Correa, P. E., Rondán-Cataluña, F. J., Arenas-Gaitán, J., & Martín-Velicia, F. A. (2019). Mobile game-based learning and simulation in accounting education: Performance expectancy and task-technology fit as acceptance determinants. Education Sciences, 9(4), 302.

33) Sair, N., & Danish, R. Q. (2018). Analyzing the determinants of technology acceptance: An empirical study. International Journal of Advanced Computer Science and Applications,9(1), 392–397.

34) Ukpabi, D. C., & Karjaluoto, H. (2017). Consumers’ acceptance of information and communications technology in tourism: A review. Telematics and Informatics, 34(5), 618–644. https://doi.org/10.1016/j.tele.2016.12.002

35) World Bank. (2020). Digital payments and remittances in the times of COVID-19 [Policy brief]. World Bank.

36) Zhang, R., Xue, R., & Liu, L. (2019). Security and privacy on blockchain. ACM Computing Surveys, 52(3), Article 51.

https://doi.org/10.1145/3316481

37) Zhou, T., Lu, Y., & Wang, B. (2010). Integrating TTF and UTAUT to explain mobile banking user adoption. Computers in Human Behavior, 26(4), 760–767.

Downloads

Published

2026-06-01

How to Cite

Kyra Lee Hamoy Sabanal, MBA, & PhD, L. C. N. (2026). Readiness and Acceptability of Cashless Transactions of Food and Hospitality Industries in Dapitan And Dipolog City. Journal of Management Research and Review, 2(06), 341-352. https://doi.org/10.65150/EP-jmrr/V2E6/2026-01

Most read articles by the same author(s)