VAN, Ha NGUYEN-, Thuy Luong Thanh, Hai-Anh Nguyen, Yen LE-THI- HAI, Huong HOANG- LAN, and Linh NGUYEN- NGOC. “The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products”. Journal of Management Research and Review 2, no. 04 (April 11, 2026): 158–163. Accessed September 28, 2026. https://jmrr.ep-journals.org/index.php/jmrr/article/view/61.