KWAJAFFA, Bitrus Fulani. Brand Image and Its Impact on Consumer Purchasing Decisions in Retail Outlets at the University of Maiduguri . Journal of Management Research and Review, [S. l.], v. 1, n. 06, p. 290–299, 2025. DOI: 10.65150/EP-jmrr/V1E6/2025-07. Disponível em: https://jmrr.ep-journals.org/index.php/jmrr/article/view/35. Acesso em: 28 sep. 2026.