YARI, Saeid Soleimani Shiv; SHABESTARI, Fatemeh. Beyond Loyalty as an Outcome: A Fuzzy DEMATEL Analysis of Brand-Related Constructs in Online FMCG Retailing. Journal of Management Research and Review, [S. l.], v. 2, n. 09, p. 770–782, 2026. DOI: 10.65150/EP-jmrr/V2E9/2026-06. Disponível em: https://jmrr.ep-journals.org/index.php/jmrr/article/view/153. Acesso em: 28 sep. 2026.