VAN, Ha NGUYEN-; THANH, Thuy Luong; NGUYEN, Hai-Anh; HAI, Yen LE-THI-; LAN, Huong HOANG-; NGOC, Linh NGUYEN-. The Impact of Augmented Reality (AR) Technology on Online Purchase Intention: Differences Between Generation Z and Millennials in Hanoi When Shopping for Cosmetic Products. Journal of Management Research and Review, [S. l.], v. 2, n. 04, p. 158–163, 2026. DOI: 10.65150/EP-jmrr/V2E4/2026-01. Disponível em: https://jmrr.ep-journals.org/index.php/jmrr/article/view/61. Acesso em: 28 sep. 2026.